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Bruce was an entrepreneur in England before coming to the United States in 1958, at the age of 18. Three years later, he obtained his real estate license and established a one-person real estate office in Bellflower. This office quickly became one of the fastest-growing and most progressive real estate companies in California, known as Mulhearn Realty, Inc. 

In 2004, Bruce started a listing benefit program for realtors in his brokerage. These programs focused on short-term lending for pre-listing updates needed on distressed homes. This became what is now Keswick Financial Group, Inc.